Aligning Sales & Marketing by Mapping the Buyer’s Journey

Nicole Mertes
14 Jun 2017
1:00 pm - 1:50 pm

Aligning Sales & Marketing by Mapping the Buyer’s Journey

Your team is likely creating content based on your target personas – but have you properly mapped the Buyer’s Journey for these personas? Only by doing this will you know the best topics (and content formats) for the different stages of their journey, and how to leverage this with your sales team.

Leave with actionable ideas to refine your content strategy, create smarter lead nurturing campaigns, and excite your sales team!