13 Jun 2017
9:45 am - 10:35 am
Inbound Playbook Essentials: Building the plan you need for an effective launch!
Perhaps the most crucial element of an inbound marketing approach is the marketing plan. The plan is the foundation of everything you’ll do and outlines in detail the steps you’ll take to execute it. More importantly, the plan tells you why.
But how is the inbound marketing plan created? What’s included in it? How do you take the plan to execution stage?
Attendees to this session will get an overview of how a powerful, actionable inbound marketing plan is created and the steps that must be completed in order for the plan to result in qualified leads who turn into customers.