MAY 7, MILWAUKEE: 12:45 – 1:35 p.m.
MAY 8, GREEN BAY: 12:45 – 1:35 p.m.
Session Description
Most marketing teams focus on acquiring new customers. Some create billboards, radio ads, and TV spots to raise brand awareness. They build websites and put ads on social media to generate leads. They might create print or digital collateral to help their sales team close deals. But what happens after these prospects become customers? Most marketing teams aren’t well equipped to encourage customers to stick around, buy more of your product, or refer their friends. But these are all worthy goals for any growth-focused company. As it turns out, these are all goals your company can achieve with the resources you currently have — and without adding more tasks to your marketing team’s to-do list. Join HubSpot Academy Evangelist, Kyle Jepson, as he lays out a three-part framework for empowering employees across your organization to evangelize your products and fan the flames of your customers’ love.
Key Takeaways
- What evangelism is and how it can help drive customer engagement
- Why employee evangelism should be a crucial component of your growth strategy
- How to empower your employees to evangelize for your company
