The Digital Assist: Marketing Automation to Grow and Fuel the Sales Pipeline

Mike Grahl
14 Jun 2017
9:45 am - 10:35 am

The Digital Assist: Marketing Automation to Grow and Fuel the Sales Pipeline

The goal of capturing data and understanding a target audience is the ability to deliver relevant communication at the appropriate time, allowing for a customized level of engagement.

When implemented inside owned and paid marketing strategies, marketing automation can increase conversion rates by advancing prospects through the various stages of sales opportunities and ultimately drive sales.

This case study will highlight how the Milwaukee Bucks implemented a content distribution plan founded in the acquisition of prospect data