Trust and Quality in the New Era of Content Discovery

SPEAKER: Andy Crestodina

MAY 7, MILWAUKEE: 2:45 – 3:35 p.m.
MAY 8, GREEN BAY: 2:45 – 3:35 p.m.

Session Description

After decades in digital, we’ve entered a new era where AI has changed everything … or maybe not. Our audience hasn’t changed. Their needs haven’t changed. Their perception of quality hasn’t changed. In fact, the most important things haven’t changed at all.

In this session, you’ll learn how AI can make us better at the classic challenges of getting discovered, connecting through content, and staying top-of-mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques.

Andy Crestodina will share a set of frameworks, prompts, and techniques for better digital basics, using the latest tools of today. And in the end, Andy will ponder — in a brief glimpse — what might be the biggest change of all, and how to expand your footprint in the new digital landscape.

Key Takeaways

How to use AI for performance, not just productivity

About Andy Crestodina

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 500+ articles on content strategy, search engine optimization, visitor psychology, analytics and, most recently, AI. These articles reach more than three million readers each year. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy gives up to 100 webinars and presentations per year and is a frequent repeat speaker at many of the top national marketing conferences. Top 100 Influencers in Content Marketing (#3), SEMrush Top 50 B2B Content Marketing Influencers (#3), TopRank Top 100 Digital Marketing Influencers, Brand24 Top 10 Online Marketing Experts to Watch, Forbes Top 50 Marketing Influencer, Entrepreneur Magazine Top 20 Content Marketing Thought Leaders, Alexa Top 25 Content Marketers, Buzzsumo Top 10 Social Media Influencers to Watch, and a Social Media Explorer 3x Inc 5000 Winner.