Registration and Breakfast
Opening Remarks
KEYNOTE — Playing Favorites: How to Compete on the Influence of Your Ideas (Not the Volume of Your Content)
It has never been easier to produce mediocrity at scale, but some business builders today understand how to escape the hamster wheel and compete on the influence of their ideas, not the size of their budgets.
Read more about this session
Jay Acunzo
Author, Podcaster and Speaker
Turning Data Into Dollars: The Art of Behavioral Analytics for CRO
What’s getting in the way of visitors converting on your website? What’s encouraging others to breeze through and come back over and over again to buy more? These questions and many like them can be solved using behavioral analytics.
Read more about this session
Sean McCarthy
Director of Brand & Content, Lucky Orange
Find & Fix the Leaks to Power Up Sales with AI & Automation!
Get ready for a fast-paced exploration of practical tactics for improving sales with easy-to-use CRM capabilities, tools, and tricks. In this session, you’ll get real-world examples demonstrating ways artificial intelligence and automation are already helping sales teams boost performance across prospecting, opportunity, and closing stages of the deal.
Read more about this session
Rick Kranz
Director of Revenue Operations, Weidert Group
Everything You Always Wanted to Know About Podcasting (But Were Afraid to Ask)
About half of the U.S. population now listens to podcasts, spending more time than ever listening to them and the numbers continue growing. And even better, business podcasts are one of the top genres. Have you thought about starting a podcast for your business or a client?
Read more about this session
Douglas Burdett
Host of The Marketing Book Podcast
The First Step to ABM Is Activation: How to Take the First Step of ABM so it Won’t Fail
Find out why Account-Based Marketing (ABM) programs often fail and learn valuable solutions to help businesses overcome these challenges. By leveraging existing tools and data, organizations can establish a solid foundation for a comprehensive ABM program and optimize their ABM strategies.
Read more about this session
Mason Cosby
Founder, Scrappy ABM
Go Beyond the Press Release: Simple Ways to Amplify Sales and Marketing Strategy with PR
Have you overlooked the power of public relations in your marketing and sales strategy? This session will arm marketing, PR, sales professionals and executives with the tools and knowledge needed to build broader audience connections and authentically share organizational and personal brand stories across local, national, and global platforms.
Read more about this session
Andrea Meyers
Public Relations Director, Stream Creative
Small but Mighty: Unlocking the Power of Micro Content to Delight Your Customers
Your customers have questions and you have answers. They have challenges and you have solutions. How can you decrease the time to value and enable your teams to move faster? This hands-on session will show you how micro content, including video, can help your sales, marketing, and service teams delight your customers!
Read more about this session
Marc D. Hans
Senior Professor, HubSpot Academy
Lunch
KEYNOTE — Stop Marketing, Start Evangelizing: How to Fan the Flames of Your Customers’ Love
Most marketing teams aren’t well equipped to encourage customers to stick around, buy more of your product, or refer their friends. But these are all worthy goals for any growth-focused company. As it turns out, these are all goals your company can achieve with the resources you currently have — and without adding more tasks to your marketing team’s to-do list.
Read more about this session
Kyle Jepson
Principal Evangelist, HubSpot Academy
The Website Debate: How to Balance UX, SEO, and Development Needs
Join us in a lively panel discussion with Weidert Group’s experts in UX, SEO, and technical development as they discuss their experiences navigating the conflicts that can arise throughout website projects. Each discipline has its focus, and what’s optimal for one goal could degrade another. How should website project teams weigh, prioritize, and compromise – without sacrificing standards or risking a subpar outcome?
Read more about this session
Panel Moderated by Nicole Mertes
VP of Sales & Marketing, Weidert Group
Inbox Influence: A Curation of Proven Tactics, Data and Insights to Supercharge Your Email Marketing Strategy
When was the last time you took a hard look at your email workflows? Are your subject lines falling flat? Are you sending enough emails or perhaps too many emails? Is your domain secure?
As AI impacts organic search and social platform algorithms freeze out your posts, email marketing is more important than ever to educate and nurture your prospects and delight your existing customers.
Read more about this session
Janice Dombrowski
Content Director, Stream Creative
Advanced LinkedIn Ads: Double Your Ad Performance Now
LinkedIn Ads feature, hands-down, the best B2B targeting on the planet. It's also unapologetically expensive, meaning that any mistake becomes an expensive one. Join AJ Wilcox as he walks you through advanced strategies you can use today to double your traffic and leads without increasing your budget.
Read more about this session
AJ Wilcox
Founder, B2Linked
KEYNOTE — Trust and Quality in the New Era of Content Discovery
After decades in digital, we’ve entered a new era where AI has changed everything … or maybe not. Our audience hasn’t changed. Their needs haven’t changed. Their perception of quality hasn’t changed. In fact, the most important things haven’t changed at all.
In this session, you’ll learn how AI can make us better at the classic challenges of getting discovered, connecting through content, and stay top-of-mind with the people who matter most.
Read more about this session
Andy Crestodina
Co-founder and Chief Marketing Officer, Orbit Media
Closing Remarks
Networking Hour
Registration and Breakfast
Opening Remarks
KEYNOTE — Playing Favorites: How to Compete on the Influence of Your Ideas (Not the Volume of Your Content)
It has never been easier to produce mediocrity at scale, but some business builders today understand how to escape the hamster wheel and compete on the influence of their ideas, not the size of their budgets.
Read more about this session
Jay Acunzo
Author, Podcaster and Speaker
Turning Data Into Dollars: The Art of Behavioral Analytics for CRO
What’s getting in the way of visitors converting on your website? What’s encouraging others to breeze through and come back over and over again to buy more? These questions and many like them can be solved using behavioral analytics.
Read more about this session
Sean McCarthy
Director of Brand & Content, Lucky Orange
Find & Fix the Leaks to Power Up Sales with AI & Automation!
Get ready for a fast-paced exploration of practical tactics for improving sales with easy-to-use CRM capabilities, tools, and tricks. In this session, you’ll get real-world examples demonstrating ways artificial intelligence and automation are already helping sales teams boost performance across prospecting, opportunity, and closing stages of the deal.
Read more about this session
Rick Kranz
Director of Revenue Operations, Weidert Group
Everything You Always Wanted to Know About Podcasting (But Were Afraid to Ask)
About half of the U.S. population now listens to podcasts, spending more time than ever listening to them and the numbers continue growing. And even better, business podcasts are one of the top genres. Have you thought about starting a podcast for your business or a client?
Read more about this session
Douglas Burdett
Host of The Marketing Book Podcast
The First Step to ABM Is Activation: How to Take the First Step of ABM so it Won’t Fail
Find out why Account-Based Marketing (ABM) programs often fail and learn valuable solutions to help businesses overcome these challenges. By leveraging existing tools and data, organizations can establish a solid foundation for a comprehensive ABM program and optimize their ABM strategies.
Read more about this session
Mason Cosby
Founder, Scrappy ABM
Go Beyond the Press Release: Simple Ways to Amplify Sales and Marketing Strategy with PR
Have you overlooked the power of public relations in your marketing and sales strategy? This session will arm marketing, PR, sales professionals, and executives with the tools and knowledge needed to build broader audience connections and authentically share organizational and personal brand stories across local, national, and global platforms.
Read more about this session
Andrea Meyers
Public Relations Director, Stream Creative
Small but Mighty: Unlocking the Power of Micro Content to Delight Your Customers
Your customers have questions and you have answers. They have challenges and you have solutions. How can you decrease the time to value and enable your teams to move faster? This hands-on session will show you how micro content, including video, can help your sales, marketing, and service teams delight your customers!
Read more about this session
Marc D. Hans
Senior Professor, HubSpot Academy
Lunch
KEYNOTE — Stop Marketing, Start Evangelizing: How to Fan the Flames of Your Customers’ Love
Most marketing teams aren’t well equipped to encourage customers to stick around, buy more of your product, or refer their friends. But these are all worthy goals for any growth-focused company. As it turns out, these are all goals your company can achieve with the resources you currently have — and without adding more tasks to your marketing team’s to-do list.
Read more about this session
Kyle Jepson
Principal Evangelist, HubSpot Academy
The Website Debate: How to Balance UX, SEO, and Development Needs
Join us in a lively panel discussion with Weidert Group’s experts in UX, SEO, and technical development as they discuss their experiences navigating the conflicts that can arise throughout website projects. Each discipline has its focus, and what’s optimal for one goal could degrade another. How should website project teams weigh, prioritize, and compromise – without sacrificing standards or risking a subpar outcome?
Read more about this session
Panel Moderated by Nicole Mertes
VP of Sales & Marketing, Weidert Group
Inbox Influence: A Curation of Proven Tactics, Data and Insights to Supercharge Your Email Marketing Strategy
When was the last time you took a hard look at your email workflows? Are your subject lines falling flat? Are you sending enough emails or perhaps too many emails? Is your domain secure?
As AI impacts organic search and social platform algorithms freeze out your posts, email marketing is more important than ever to educate and nurture your prospects and delight your existing customers.
Read more about this session
Janice Dombrowski
Content Director, Stream Creative
Advanced LinkedIn Ads: Double Your Ad Performance Now
LinkedIn Ads feature, hands-down, the best B2B targeting on the planet. It's also unapologetically expensive, meaning that any mistake becomes an expensive one. Join AJ Wilcox as he walks you through advanced strategies you can use today to double your traffic and leads without increasing your budget.
Read more about this session
AJ Wilcox
Founder, B2Linked
KEYNOTE — Trust and Quality in the New Era of Content Discovery
After decades in digital, we’ve entered a new era where AI has changed everything … or maybe not. Our audience hasn’t changed. Their needs haven’t changed. Their perception of quality hasn’t changed. In fact, the most important things haven’t changed at all.
In this session, you’ll learn how AI can make us better at the classic challenges of getting discovered, connecting through content, and stay top-of-mind with the people who matter most.
Read more about this session
Andy Crestodina
Co-founder and Chief Marketing Officer, Orbit Media
Closing Remarks
Networking Hour
