EVENT AGENDA

Video is one of the most impactful yet resource-intensive types of content to produce — but recent advancements in AI are transforming the way you can create and use video. In this interactive conversation, you’ll discover how to leverage AI to script, produce, and distribute video content more effectively.

Go beyond basic demographics and gain a deeper understanding of your buyer personas. This session explores how to conduct effective audience research and leverage the data to drive strategy, campaigns, content, and resource allocation. Learn how to identify key psychographic and behavioral factors, discover where your audience spends time, and see how to transform research findings into actionable decisions that align with your buyer’s journey.

This session will introduce a proven method for channel performance reporting that will change the way you analyze and act on your data. You’ll learn how to combine process, automation, and AI to generate regular reports with expert-level insights and recommended next steps—all without spending hours on manual work.

Growing your business means continuously attracting, engaging, and nurturing your customer base. But in an increasingly digital world, it can be challenging to know where to focus your efforts.

This session will help demystify and simplify online marketing, providing you with a flexible, strategic framework for digital growth.

Discover the reasons why traditional sales approaches often fail — and learn a proven systematic approach to transform your selling process. This interactive, hands-on workshop explores the psychology behind buyer behavior and common sales pitfalls. Learn concrete strategies for avoiding unpaid consulting, managing the sales conversation effectively, and establishing yourself as a trusted advisor rather than a typical salesperson. Get techniques for uncovering true buyer motivation, properly qualifying opportunities, and leading sales conversations that result in clear decisions rather than stalls and delays.