Brand Aid: Merging AI Tech with Human Touch to Build a Brand That Resonates

SPEAKER: Jeff Coon

MAY 19, GREEN BAY: 9:45 a.m. – 10:35 a.m.
MAY 20, MILWAUKEE: 9:45 a.m. – 10:35 a.m.

Session Description

Explore how AI and human creativity work together to build a brand that truly resonates. AI delivers insights to define brand archetypes, articulate values, and shape a distinct voice, while the human element ensures authenticity, cultural alignment, and emotional depth.

This session will show you how to use AI to create a strategic framework and how people bring it to life — fostering connections, embodying brand values, and crafting authentic narratives. Learn how to balance advanced technology with human ingenuity to make your brand more relatable and impactful.

Key Takeaways

How to use AI to define brand archetypes, articulate values, and outline voice
Ways to add human creativity, empathy, and authenticity to AI-driven brand strategies
Practical techniques to balance technology and humanity for a brand that connects emotionally
The role of culture, storytelling, and trust in creating an impactful and relatable brand

Who Should Attend?

Sales and Marketing Leaders

About Jeff Coon

Over the past 23+ years, Jeff has helped marketing and sales professionals become more effective and efficient by incorporating principles rooted in neuromarketing, branding, sales and visual communication. These soft skills combined with the latest technology have allowed organizations to increase their visibility and shorten the sales cycle. Jeff enjoys working directly with the clients he serves and appreciates the many relationships he's developed over the years. When not at work, Jeff enjoys spending time with his wife and 3 kids, coaching basketball and being active at their school and church.