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Foundations of Digital Marketing Success: Review. Plan. Execute.

Dave-Charest

MAY 19, GREEN BAY: 1:45 p.m. – 2:35 p.m.
MAY 20, MILWAUKEE: 1:45 p.m. – 2:35 p.m.

Session Description

Growing your business means continuously attracting, engaging, and nurturing your customer base. But in an increasingly digital world, it can be challenging to know where to focus your efforts.

This session will help demystify and simplify online marketing, providing you with a flexible, strategic framework for digital growth. You'll learn how to:

  • Review – Ensure you’re using the right tools and approaches to increase word-of-mouth and drive business growth
  • Plan – Set realistic, attainable goals and align your marketing strategy with your business objectives
  • Execute – Take actionable steps to check marketing tasks off your list, achieve measurable results, and leverage technology to boost productivity

Whether you're just starting with online marketing, looking to refine your current strategies, or searching for proven tactics to drive success, this session will help you build a strong foundation for meaningful growth.

Key Takeaways

  • How to focus your marketing efforts to increase word-of-mouth
  • Two questions you must ask to support your goals
  • Simple secrets to boost your marketing productivity

Who Should Attend?

Business owner or marketing professional looking to lay a solid foundation for their online marketing efforts, prioritize next steps, and propel their business to new heights.

Dave Charest is the Director of Small Business Success at Constant Contact, the online marketing leader trusted by millions of small businesses. In his role, he acts as an educator and an advocate for small business leaders, marketing professionals, and nonprofits by providing practical marketing advice to help them achieve their goals. He is a dynamic leader, speaker, creator, and award-winning marketer who strives to inspire small businesses by simplifying the complex world of online marketing. Dave also hosts the Be a Marketer podcast, a 2024 Webby Awards Honoree.

NETWORK WITH MARKETING AND SALES LEADERS

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INCLUDED IN

Your 2025 Ticket

  • The first 50 registrants for each event will receive a copy of Jenny Li Fowler’s book, Organic Social Media: How to Build Flourishing Online Communities
  • Breakfast, lunch, and a free drink during our exclusive networking hour at the close of the event to connect with other attendees and speakers
  • Access to presentation slides and video recordings of all sessions following the conference

THANKS TO ALL OUR

2025 Sponsors & Speakers

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