The Power of Purposeful Social Media

MAY 19, GREEN BAY: 2:45 p.m. – 3:35 p.m.
MAY 20, MILWAUKEE: 2:45 p.m. – 3:35 p.m.

Keynote Description

Social media is more than just a platform — it’s where your audience gathers, conversations shape your brand, and opportunities to connect flourish. Learn how the 6Ms framework — Mission, Message, Management, Medium, Metrics, and Monitoring — helps you develop impactful strategies for building and engaging your community.

Key Takeaways

Develop a sustainable social media strategy adaptable to any platform
Empower employees to become advocates and contributors to your brand’s narrative
Build thriving digital communities by creating valuable, authentic content

About Jenny Li Fowler

Jenny Li Fowler is the Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT) and is the author of Organic Social Media: How to Build Flourishing Online Communities. She also hosts the podcast Confessions of a Higher Ed Social Media Manager.

At MIT, Jenny oversees the institution’s flagship social media platforms, engaging a global audience of more than 6.5 million followers. She leads the development and execution of MIT’s social media strategy, including content curation and creation, and advises the Vice President for Communications and senior leadership on social media matters. In addition, she plays a pivotal role in monitoring social channels to guide crisis communications and safeguard MIT’s brand and reputation in the digital space.

Prior to MIT, Jenny served as Social Media Manager and Web Editor for the Harvard Kennedy School of Government. Jenny is a trusted voice in higher ed social media and across the social media marketing space.