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Translating Data Into Strategy: How Audience Research Drives Smarter Marketing

Chelsea drush and Jo phillip

MAY 19, GREEN BAY: 9:45 a.m. – 10:35 a.m.
MAY 20, MILWAUKEE: 9:45 a.m. – 10:35 a.m.

Session Description

Go beyond basic demographics and gain a deeper understanding of your buyer personas. This session explores how to conduct effective audience research and leverage the data to drive strategy, campaigns, content, and resource allocation. Learn how to identify key psychographic and behavioral factors, discover where your audience spends time, and see how to transform research findings into actionable decisions that align with your buyer’s journey.

Key Takeaways

  • Learn practical steps for conducting effective audience research using tools like SparkToro and other methods
  • Understand how psychographic, demographic, and behavioral factors can bring clarity to strategic campaign decisions
  • Discover how audience insights can inform content strategy and resource allocation, helping you focus your efforts for maximum impact

Who Should Attend?

Mid- to senior-level marketing pros who want to make data-driven decisions about content, thought leadership, and overall strategy to align with the ways their customers actually buy.

As Weidert Group’s Director of Creative Strategy and Director of Client Strategy, respectively, Jo and Chelsea combine their expertise in marketing strategy, content, and creative to turn insights into measurable impact for clients. They collaborate to develop, execute, test, and refine effective campaign and content strategies in real-world client scenarios — constantly experimenting with new ideas, optimizing processes, and fine-tuning strategies to maximize results.

NETWORK WITH MARKETING AND SALES LEADERS

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INCLUDED IN

Your 2025 Ticket

  • Breakfast, lunch, and a free drink during our exclusive networking hour at the close of the event to connect with other attendees and speakers
  • Access to presentation slides and video recordings of all sessions following the conference

THANKS TO ALL OUR

2025 Sponsors & Speakers

HOSTED BY

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