Tangible Ways to Power Your Flywheel with AI and Automation

SPEAKER: Lucy Alexander

MAY 19, GREEN BAY: 12:45 p.m. – 1:35 p.m.
MAY 20, MILWAUKEE: 12:45 p.m. – 1:35 p.m.

Session Description

Explore the practical applications of AI in business during this interactive session focused on real-world strategies for marketing, sales, and customer success. You'll learn proven frameworks for identifying where AI can drive the most impact, along with tactical examples you can apply to your own organization or clients.

See how SMBs are successfully automating key processes, improving efficiency, and overcoming common implementation challenges — and walk away with a concrete action plan for integrating AI effectively into your business.

Key Takeaways

Practical frameworks for assessing AI opportunities
Tactical AI use cases you can implement
Strategies for overcoming common AI implementation challenges

Who Should Attend?

Leaders of go-to-market operations or growth marketing teams

About Lucy Alexander

Lucy Alexander is a Senior Manager of Demand Automation at HubSpot, where she leads a team pioneering the integration of generative AI into go-to-market programs. With experience across departments at one of the leading companies in marketing and SaaS, she has successfully scaled automation programs to drive forward a variety of business objectives, and enabled teams to do the same.

In her current role, Lucy leads one of HubSpot's internal AI initiatives to improve sales productivity. She also manages a team responsible for HubSpot's end-to-end lead nurturing motion, who use AI and rapid experimentation to optimize the prospect experience and drive high-quality lead conversion. Her unique perspective comes from having worked across multiple disciplines — from customer retention and billing communications to technical support and content marketing. This comprehensive background allows her to understand how AI can enhance every stage of the customer journey.