MAY 19, GREEN BAY: 12:45 p.m. – 1:35 p.m.
MAY 20, MILWAUKEE: 12:45 p.m. – 1:35 p.m.
Session Description
Marketing and sales alignment has always been critical — but in today’s fast-changing landscape, it’s non-negotiable. Evolving buyer behaviors, higher customer expectations, and the rapid advancement of AI have fundamentally changed how marketing and sales teams must work together. Misalignment between these functions can cost businesses dearly, slowing growth, and diminishing ROI on even the best marketing efforts.
In this session, we’ll break down what marketing and sales alignment truly looks like today — both when it’s working well and when it falls apart. Through a series of video teardowns, we’ll examine scenarios, dissecting examples of successful alignment alongside cases where it breaks down. Together, we’ll uncover the signs and symptoms of misalignment, explore the root causes, and discuss actionable strategies to rebuild and strengthen collaboration.
This session will equip you with a practical playbook to break down silos, streamline collaboration, and ensure your marketing and sales teams are working together seamlessly to drive measurable business impact.
Key Takeaways
- The State of Alignment: Understand why marketing and sales alignment is more critical than ever—and the high cost of getting it wrong
- Spot & Solve Misalignment: Learn to recognize the signs of misalignment through real-life examples and discover proven solutions to realign your teams
- The Five Pillars of Alignment: Walk away with a framework built on five core pillars that ensure your marketing and sales teams collaborate effectively to drive revenue and growth
Who Should Attend?
Sales and marketing leaders focused on improving team alignment and performance to meet revenue and growth goals.
