MAY 19, GREEN BAY: 12:45 p.m. – 1:35 p.m.
MAY 20, MILWAUKEE: 12:45 p.m. – 1:35 p.m.
Session Description
The way we market and sell is shifting rapidly — driven by evolving buyer behaviors and the rise of AI. Yesterday’s B2B strategies are not as impactful as they once were, and marketing plans must adapt to stay effective. This makes Marketing & Sales alignment more critical than ever. Without it, even the best marketing efforts will struggle to drive real business impact.
In this session, we’ll explore how alignment looks different today, breaking down the five key pillars of effective Marketing & Sales collaboration in this new landscape. You'll walk away with actionable insights to ensure your teams are working together seamlessly to drive revenue and growth.
Key Takeaways
- Understand the evolving impact of Marketing & Sales alignment — why it matters more today and how shifting buyer behaviors and AI are reshaping the way teams work together.
- Explore how AI can enhance alignment by streamlining processes, improving insights, and enabling smarter, more efficient interactions between Marketing and Sales.
- Walk away with a practical playbook to guide your own Marketing & Sales alignment strategy, ensuring collaboration drives measurable business impact.
Who Should Attend?
Sales and marketing leaders focused on improving team alignment and performance to meet revenue and growth goals.
