Inspiring Marketing Innovation: Fostering a Culture of Creativity

SPEAKER: Melanie Deziel

MAY 19, GREEN BAY: 8:45 a.m. – 9:35 a.m.
MAY 20, MILWAUKEE: 8:45 a.m. – 9:35 a.m.

Keynote Description

Every organization claims to value creativity and innovation, but few actively create the conditions needed for them to thrive. Too often, content teams are expected to be creative while operating in environments that unintentionally stifle innovation.

Keynote speaker Melanie Dezeil will help you identify essential factors that enable creative thinking within organizations and provide actionable strategies to foster a culture that supports and enhances innovation. You'll walk away with insights on how to maximize your content team’s creative potential and build an environment that encourages fresh ideas.

Key Takeaways

Understand the conditions that will allow creativity to thrive
Identify creativity roadblocks and navigate around them
Know how you can help foster a creative culture in your organization

About Melanie Deziel

Melanie Deziel is passionate about helping individuals, teams, and organizations unlock their creative potential and organize their creative efforts. As a keynote speaker, author, and award-winning branded content creator, she has spent her career developing the skills to think differently and discover new ways to engage audiences through content. She is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust.”

In addition to giving keynotes, leading workshops, and coaching clients on organized creativity, Melanie is the co-founder of The Creator Kitchen mastermind for creatives.

Melanie is also the co-founder of two B2B marketplaces: The Convoy and GroupUps. Having been the first-ever editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and Director of Creative Strategy for Time Inc's 35 U.S. magazines, she brings a wealth of knowledge and experience on how content can be used as a strategic tool, and how processes can help unlock its power.