MAY 19, GREEN BAY: 12:45 p.m. – 1:35 p.m.
MAY 20, MILWAUKEE: 12:45 p.m. – 1:35 p.m.
Session Description
We all aim to be data-driven in our marketing campaigns, but reality often gets in the way. Analyzing marketing data can feel overwhelming—it's time-consuming, tedious, and rarely delivers the game-changing insights you need. While AI offers potential, most tools struggle to process raw data effectively, leaving you slightly better off at best, or completely misguided.
The good news? With the right approach and data, AI can become one of your most powerful marketing assistants.
This session will introduce a proven method for channel performance reporting that will change the way you analyze and act on your data. You’ll learn how to combine process, automation, and AI to generate regular reports with expert-level insights and recommended next steps—all without spending hours on manual work.
Key Takeaways
- The goal for your tracking and reporting technology
- A process for analyzing data to uncover the root cause of changes over time
- A guide to integrating AI with automation to unlock the real power of this transformational technology
Who Should Attend?
Marketing leaders who oversee multi-channel campaigns.
