MAY 7, MILWAUKEE: 1:45 – 2:35 p.m.
MAY 8, GREEN BAY: 1:45 – 2:35 p.m.
Session Description
When was the last time you took a hard look at your email workflows? Are your subject lines falling flat? Are you sending enough emails or perhaps too many emails? Is your domain secure?
As AI impacts organic search and social platform algorithms freeze out your posts, email marketing is more important than ever to educate and nurture your prospects and delight your existing customers.
In this session, Janice Dombrowski will challenge you to re-think your email marketing strategy. As a writer, she crafts persuasive emails everyday, but as a researcher, she’s gained insights, tips and strategies from inbox influencers covering everything from irresistible subject lines to cadence, email structure, and effective pipeline strategies.
Key Takeaways
- Why brands need email now more than ever
- How to hone your email crafting skills
- Data and insights on subject lines that deliver clicks
- Expert tips on email cadence, structure, and list building and segmentation
- A curation of tips on strategic email deployment for brand success
- DMARC, deliverability, and one-click opt out expert overview
Who Should Attend?
This session is for any level of marketer or salesperson who wants to write killer emails and supercharge their strategic approach to email marketing with data-driven insights.
