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Small but Mighty: Unlocking the Power of Micro Content to Delight Your Customers

marc d. hans of hubspot academy

MAY 7, MILWAUKEE: 10:45 – 11:35 a.m.
MAY 8, GREEN BAY: 10:45 – 11:35 a.m.

Session Description

Your customers have questions and you have answers. They have challenges and you have solutions. How can you decrease the time to value and enable your teams to move faster?  

This hands-on session will show you how micro content, including video, can help your sales, marketing, and service teams delight your customers! Come to this session prepared to think differently, reflect optimistically, and plan strategically. 

Key Takeaways

  • Define micro content and how video plays an important role
  • Explore where micro content can be valuable along your customer journey
  • Identify which teams can benefit from micro content
  • Plan next steps to start creating micro content today

Who Should Attend?

This session is valuable for all levels of marketing and sales professionals.

Marc is a Senior Professor at HubSpot Academy. Based in Chicago, IL, he brings a diverse background from a career spanning public education, corporate innovation, sales and marketing consulting, content creation, and he even once dug up a dinosaur! Marc loves helping companies think differently and bring their ideas to life. He fills his time searching the world for the perfect donut and coffee, sweating in a Yoga studio, or making meals for his wife and three children.

NETWORK WITH MARKETING AND SALES LEADERS

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INCLUDED IN

Your 2024 Ticket

  • Breakfast, lunch, and a free drink during our exclusive networking hour at the close of the event to connect with other attendees and speakers
  • Access to presentation slides and video recordings of all sessions following the conference

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