MAY 7, MILWAUKEE: 9:45 – 10:35 a.m.
MAY 8, GREEN BAY: 9:45 – 10:35 a.m.
Session Description
What’s getting in the way of visitors converting on your website? What’s encouraging others to breeze through and come back over and over again to buy more? These questions and many like them can be solved using behavioral analytics. In this session, Sean will decode behavior analytics, its role in making confident optimization decisions, and how you can become your team’s authority on website visitor behavior.
Key Takeaways
- How to connect quantitative and qualitative data for an improved understanding of customer needs and wants
- What common website behavior trends indicate and how to take corrective action
- How to build an online customer feedback loop that works
- Which tools should be in your analytical tech stack right now
For a beginner to intermediate audience with an interest in better understanding online visitor behavior to increase sales or site performance. No familiarity with CRO or technical knowledge needed.
